00_Advocacy Bundle


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EVENT DESCRIPTION:

Does the word “advocacy” sound stressful or intimidating to you? It doesn’t have to be! School business officials (SBOs) can provide invaluable context and information like no one else when policymakers are making important decisions that affect students, schools, and districts.  This five-part on-demand webinar series teaches you what advocacy is, how to engage in the legislative process, and how to get more involved.  Presenters from around the country teach you how to leverage your school business knowledge as an advocacy leader, deliver persuasive and effective messages to get support for your cause, and build relationships with state and federal officials to create better policy for schools. 

SESSION 1: What Is Advocacy and Why Should SBOs Get Involved?

DESCRIPTION: 

This one-hour session explores the many ways SBOS already advocate for education in their daily roles and how to translate those skills into advocating for state and federal education policy.  Presenters will discuss the why SBOs should get engaged in state and federal advocacy and the value of having the SBO at the discussion table to share unique perspectives and information that only those in the school business profession can provide. Advocacy resources will also be provided to help SBOs get involved.

PRESENTERS:



OBJECTIVES:

Objective 1: Define advocacy, policy, and the role that SBOs can play as advocates for their school district.

Objective 2: Explore the many reasons SBOs should be engaged in state and federal advocacy and highlight the difference they can make in education policy.

Objective 3: Identify unique information and perspectives that only SBOs can bring to the table to influence lawmaker decisions on education policy issues.

SFO DOMAIN:

External Domain

CREDITS:

1 SFO

SESSION 2: School House Rock Recap: What’s the Legislative Process and How Do I Engage?

DESCRIPTION:

This one-hour session reviews the legislative process at the state and federal levels and identifies common actors (legislative staff, elected officials, legislative committees, etc.) whom SBOs must interact with to engage on policy issues. The presenters will discuss how to identify and contact state/federal officials; how to schedule a call or meeting, and what information SBOs should research and prepare beforehand to facilitate productive conversations and find common ground with lawmakers to work toward shared goals. 

PRESENTERS:



OBJECTIVES:

Objective 1: Explain the state and federal legislative procedures and identify the relevant staff and committees who are involved in the decision-making process for education and other policy issues.

Objective 2: Examine the process for identifying, locating, and engaging with your state/federal officials.

Objective 3: Recognize the importance of investigating and identifying the issues important to the state/federal officials you are contacting and understand how to use this information to facilitate productive conversations.

SFO DOMAIN:

External Domain

CREDITS:

1 SFO

SESSION 3: Advocacy Is Greater in Numbers: Building Relationships & Buy-in for Your Cause

DESCRIPTION:

This one-hour session discusses strategies and tips to build buy-in for your cause, no matter what issue you are advocating for on behalf of your school district.  The presenter will discuss how to identify potential allies within and outside of your district, how to develop coalitions and build relationships with advocacy partners, and why advocating in numbers can help advance your cause. This session will also explore how to foster positive relationships with state and federal representatives so they can become champions for public education and elevate policy issues that matter for school districts at the state and national levels. 

PRESENTER:


OBJECTIVES:

Objective 1: Examine how building relationships within your district and advocating in lockstep with your team can strengthen your advocacy position and message on issues affecting your school district.

Objective 2: Identify the process for building coalitions with other school districts, community organizations, associations, and other potential allies in your state to advocate for common goals and interests.

Objective 3: Explore various ways you can build relationships with your state and federal representatives and get their support for your cause.

SFO DOMAINS:

External Domain

CREDITS:

1 SFO

SESSION 4: How to Craft an Effective & Persuasive Advocacy Message

DESCRIPTION:

This one-hour session explores various communication channels SBOs can use (e.g., letter, phone, meeting, etc.) to effectively advocate for their school district. The presenters will examine tactics to identify the target audience and create a tailored call to action, develop a messaging strategy, and highlight persuasive and relevant data that supports your ask so your advocacy message will stand out from the rest. Several examples will be examined to provide practical communication tips for SBOs.

PRESENTERS:


OBJECTIVES:

Objective 1: Identify various communication channels that can be effectively used to advocate on any issue.

Objective 2: Examine tactics that can be used to identify your audience, create a clear call to action, develop an effective messaging strategy, and share relevant data to ensure your unique message cuts through the noise.

Objective 3: Examine sample advocacy messaging to learn how to effectively enhance your own communications when advocating on an issue.

SFO DOMAINS:

External Domain

CREDITS:

1 SFO

SESSION 5: Do’s and Don’ts for Your First Hearing or Meeting

DESCRIPTION:

This one-hour session examines the processes SBOs should follow to prepare a written or oral testimony for an official committee meeting and for preparing for a call or in-person meeting with a state/federal elected official. The presenters will also compare and contrast examples of good and bad etiquette when engaging with lawmakers and share tips on how to leave a good impression and build positive lasting relationships.

PRESENTERS:



OBJECTIVES:

Objective 1: Examine the process for preparing a written or oral testimony for an official committee meeting.

Objective 2: Identify the process for preparing for a call or meeting with a state/federal elected official.

Objective 3: Compare and contrast examples of good and bad etiquette when engaging with officials and discuss how to build positive relationships with lawmakers.

SFO DOMAINS:

External Domain

CREDITS:

1 SFO

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